PERFORMANCE MANAGEMENT

From the launch of a Chat & Date service and through its life cycle, Atchik-Realtime assures that the service constantly thrives, securing maximum revenue. Based on our experience of working with mobile operators around the world, we have developed a unique approach to handling relation-driven services.

Our performance management offer relies on two factors: behavior-triggered actions and event-driven campaigns. By focusing on the behavior of the end users, we have developed a range of CRM flows. When implementing these flows, end users are guided and assisted through the services from a one-to-one perspective with very impressive results in terms of usage and traffic.

A range of event-driven marketing operations are also implemented in order to stimulate traffic. These activities vary from major events like the football World Cup to regular activities like quizzes, competitions, chatting with celebrities, etc.

Our experience shows that performance management is capable of increasing traffic levels by 70 per cent, thus maximising the revenues generated from the service.